2018:51 What I learned this week

This article amuses me because I initially found the pivot from a dating app to content-creation to be a surprising expansion. What was also interesting to me is the value proposition and messaging these platforms are trying to get across --mostly because I never thought about what they were trying to sell other than romantic prospects:

Bumble is selling itself as a means to personal betterment and greater sophistication. 

Tinder wants to reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful. (Swipe Life says downloading Tinder is a milestone in human life akin to buying your first beer and losing your virginity.

Read it here!
https://www.nytimes.com/2018/12/18/style/dating-apps-tinder-bumble-content.html

If you're curious:
Tindr: Swipe Life
Bumble: the Beehive
Grindr: Into