Thursday, July 30, 2015

Shedding the designer role

This week has been the most difficult, but mostly because the learning curve was steep. This is unknown territory.

It's the most exciting part though, because this is where design departs and business begins. I learned about the Balanced Scorecard, and discovered an online KPI database. (http://kpilibrary.com/)Which goes to show that nobody out there in the large corporate world really knows what they are doing.

I'm still trying to see how the two worlds mix, design and business, because right now I see a line where my skills as a designer have waned and the skills of a true strategist really would shine. Understanding operational needs, creating a measurement plan, building a business case, etc. That is entirely out of my realm of knowledge and it is both fascinating and empowering to know that I have an opportunity to live in both worlds.



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